Bags Award for Product Innovation

M & B Footwear Pvt. Ltd India's truly fully vertically integrated footwear Company has attained a new high!!

M & B Footwear known to excel on multiple fronts was this time bestowed with an exclusive International award for Product Innovation at the recent Lee Cooper Global Brand Summit, held in London.

The occasion was momentous as Lee Cooper Brands, the entity behind the super brand Lee Cooper having a legacy of over 100 years of powerful existence across 85 countries with over 4000 Point of Sale had convened a summit comprising of all its Licensing Partners, Key Associates & Agencies to share the brand progression with all participants and strategize the way forward….

The event was held at Fish Island, East end of London, the closest venue to London 2012 Olympic Stadium.

Acknowledging M & B's pioneering effort, Lee Cooper Brands unanimously pronounced M & B Footwear as the Winner - Most Innovative Product
Development; across all categories for the successful launch and wide spread usage of its "Latino" footwear range.

The Latino range is equipped with the "dynamic air mid sole technology" which is based on the principle of air cushioning. It has dual functional value fitted in the inside heel area of the shoe, which allows a two way flow of the air with natural walking movement of the feet, resulting in air exchange to give extra bounce / support to the heels, thereby reducing the knee jerk impact of the foot contact to the ground.
Global Award for Product Innovation

This Award was handed over by Mr.Andy Dunkley, C.E.O., Lee Cooper Brands to Mr.Vikas Bagga, Vice President – Marketing & Corporate Affairs, M & B Footwear.

Rejoicing this award, Mr.Inder Dev Singh Musafir, Director M & B Footwear Pvt. Ltd commented "This award is recognition of our long standing relationship with Lee Cooper, sustained brand building exercise undertaken for Lee Cooper Shoes in India and most notably, the leadership stance adopted by us - both on the category and product development front"


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